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It is important not to underestimate the power
of the internet as a marketing tool. Many individuals have set up companies
bearing their own name (e.g. Fred Williams and Associates), only to find
that, when using a search engine, their company appears half-way down the
umpteenth page, making it difficult to locate for anyone interested in
finding out more about the services offered.
In late 2001, when I decided to set out by
myself, I did a lot of research into what to call the new company. One of
the many meanings of 'stringer' is a strong supporting beam used in the
construction of a ship. On an arcane web-site, published by a graduate at
Duluth University in the US (see
http://www.d.umn.edu/~ahartley/ ). I found a dictionary of Mediterranean
Nautical Terms. This listed 'parascosa' as an obsure (presumably old
Italian) word for a stringer.
Experience, since I launched the company, has
shown that the ploy has worked. If you use a search engine to try and find
'Parascosa', every reference will be relevant and will relate to the services
and track-record of the company.
The logo echoes this nautical theme.
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